CONCEPT
What is the big idea?
What problem is it solving and for whom?
Market size (TAM/SAM)?
COMPETITIVE ADVANTAGE
What's the sustainable uniqueness of the concept (basis for positioning)?
What is the competition and are there barriers to entry?
BUSINESS MODEL
How will the venture generate revenue?
What is your pricing and go-to-market strategy?
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PLATFORM, PRODUCTS OR SERVICES
Can the concept serve as a platform for multiple products
or services?
Is there IP protection?
What are the regulatory requirements and impact?
TEAM
Describe backgrounds and experience of the core team:
FINANCIAL PLAN
Estimate funding required for development and launch:
How much funding have you secured to date, and from which sources?
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