Merck Animal Health Introduces Fresh, New Look for Safe-Guard® Equi-bits® Package


April 30, 2013 12:03 pm ET

Merck Animal Health today introduced a new creative approach to its packaging of Safe-Guard® (fenbendazole) Equi-bits® equine dewormer. A clear, apple-shaped window has been added to the front of all Equi-bits packaging; putting a greater emphasis on its unique apple flavoring, which is a popular feature for many horse owners.

Equi-bits, an easy to administer alfalfa-based pellet, is a solid choice for any deworming plan. The top dress pellets allow for easy, effective deworming, especially for those hard-to-catch, hard-to-deworm horses. Equi-bits help control large strongyles, small strongyles, pinworms, and ascarids, and is safe for foals and pregnant mares.

“Effective deworming is vital to the health and well-being of every horse, and deworming is made easier when you can choose the delivery method that works best for you and your horse,” said Stacy Basinger, Equine Retail Marketing Manager, Merck Animal Health. “Equi-bits offers horse owners an effective top dress option with the added benefit of apple flavoring, which helps make it more appealing to even the most finicky of horses.” 

Safe-Guard® (fenbendazole) is available in two convenient forms, so you can choose the right method for your horse: Safe-Guard® 10% Paste and Safe-Guard® Equi-bits® 0.5% Alfalfa Based Pellets. For more information about Safe-Guard dewormers, visit

About Merck Animal Health

Today’s Merck is a global healthcare leader working to help the world be well. Merck Animal Health, known as MSD Animal Health outside the United States and Canada, is the global animal health business unit of Merck. Merck Animal Health offers veterinarians, farmers, pet owners and governments the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit

Legal Notes

SAFE-GUARD® and EQUI-BITS® are a trademark owned by Intervet International B.V. or affiliated companies or licensors and is protected by copyrights, trademark and other intellectual property laws. This press release contains information on veterinary products based on international registration dossiers and may refer to products that are either not available in your country or are marketed under a different trade name. In addition, the approved indications as well as safety and efficacy data for a specific product may be different depending on local regulations and approvals. For more information, read the product labeling that applies to your country or contact your local Merck Animal Health representative.

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Media Contacts:
Kelly Goss, 913-422-6846,

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