Recently, a group of Merck employees decided to hold a new kind of workshop; one they hoped would let them think outside of the corporate box. Interestingly enough, this workshop had them go … into an actual box.
This "box" was actually the Brädo Innovation Lab, a high-tech design “laboratory” designed in a portable shipping container. Inside this specialized container, the group worked on developing new, innovative packaging designs for one of our investigational therapies (an investigational therapy is a medication that is currently involved in a clinical study).
“We wanted to consider potential enhancements to our existing packaging for one of our medicines,” says Kate Fagles, associate director, Global Market Research, Virology, who helped to spearhead the workshop. “So, we called in the most creative pharmacists and consumers to participate in a hands-on design session alongside Merck experts, as well as our own design team.”