COPPERTONE® Launches Nationwide Contest in Search of Modern Little Miss Coppertone


May 3, 2012 7:08 am ET

Celebrity Mom Alison Sweeney to Serve as Guest Judge Before America Votes

Merck, the makers of COPPERTONE®, launched today its
nationwide search for a little girl who embodies the persona of the
brand’s beloved icon – Little Miss Coppertone. Alison Sweeney, host of
NBC’s “The Biggest Loser” and mother of two will help select finalists
for the Facebook photo contest. America will then vote on the final
winner, who will win a seven-day, six-night family vacation and will be
featured in a COPPERTONE print ad in 2013.

Proud parents and guardians can enter the Little Miss Coppertone contest
by uploading a photo on Facebook of their little girl who personifies
the energetic, optimistic spirit of the brand’s signature character. The
contest seeks photos of girls between the ages of two and seven. With
agreement from parents and guardians, COPPERTONE will feature contest
photos on its Facebook page and will also incorporate them into a Little
Miss Coppertone photo gallery mosaic.

“This contest gives girls across the country a chance to shine and
express the happiness of summer,” Sweeney said. “As a mom of two, I’m
passionate about enjoying time outdoors with my family while making sure
we are protected from the sun.”

Americans were introduced to Little Miss Coppertone and her dog in 1953,
and the pair have symbolized the brand’s dedication to family sun
protection ever since.

“Our iconic Little Miss Coppertone represents the vibrancy of childhood,
a love for the outdoors and the confidence that comes with using
COPPERTONE products,” said James Mackey, senior vice president and U.S.
region head for Merck Consumer Care. “She has transformed throughout the
years and our contest will honor her evolution by celebrating girls from
all walks of life across America.”

Starting today through June 22, COPPERTONE encourages parents and
guardians to visit,
where once they “Like” the page, they can enter the contest, upload and
provide permission for use of the photo of their little girl outside.
Or, consumers can visit select participating national retail locations
and take a photo in front of a summer backdrop to upload and enter
onsite. For a complete list, visit

Once the contest closes, Sweeney and other judges will review entries
and select the top 10 finalists. The photos will be featured on the
brand’s Facebook page from July 13 to 26. People across America are
invited to vote for the girl they believe best reflects Little Miss
Coppertone’s spirit. The contest winner will be announced at the end of

Additionally, COPPERTONE will support Feeding America®, the
nation’s leading hunger-relief charity, by providing $1 for every entry
received during the month of May, up to $25,000. Sweeney supports it as
part of an overall platform to keep moms and children healthy.

“Being active outdoors, eating well, and staying protected from the sun
are all ways I help my family lead a healthy lifestyle,” Sweeney added.
“Together with COPPERTONE, we can help make a difference in the lives of
our nation’s children.”

For more information and the official contest rules, please visit the
COPPERTONE website at
or the brand’s Facebook page at

About Merck Consumer Care

Today’s Merck is a global healthcare leader working to help the world be
well. Merck Consumer Care is a subsidiary of Merck & Co., Inc. Each day,
millions count on one or more of our industry-leading brands that help
prevent or treat various common conditions. These include household
names such as CLARITIN for allergies, COPPERTONE for sun care, DR.
SCHOLL’S for foot care, and many more. Merck. Be well. For more
information, visit
and connect with us on Twitter, Facebook and YouTube.

Abbreviated Contest Rule

at 12:00:00 pm ET on 4/23/12 and ends at 11:59:59 pm ET on 6/22/12
(“Promotion Period”). Open to any legal resident of the 50 United States
and District of Columbia who is 18 years of age or older and the
parent/legal guardian of a girl between the ages of residing in the same
household at time of entry. Submitted photo must be taken between
4/23/11 and the date of entry and the subject of photo must be between
the ages of two (2) and seven (7) at the time photo was taken. Void
where prohibited. Subject to Official Rules, available by visiting
during the Promotion Period or by sending a self-addressed stamped
envelope for receipt by 7/30/12 to: Little Miss Coppertone Contest
RULES, P.O. Box 13198, Bridgeport, CT, 06673-3198. Sponsor: MSD Consumer
Care, Inc.

Merck Privacy Statement

Photos and personal information submitted by parents/legal guardians
will be handled by Merck and others working for Merck in accordance with
the Merck Privacy Commitment. For more information, read the Official
Rules and visit

Merck Forward-Looking Statement

This news release includes “forward-looking statements” within the
meaning of the safe harbor provisions of the United States Private
Securities Litigation Reform Act of 1995. Such statements may include,
but are not limited to, statements about the benefits of the merger
between Merck and Schering-Plough, including future financial and
operating results, the combined company’s plans, objectives,
expectations and intentions and other statements that are not historical
facts. Such statements are based upon the current beliefs and
expectations of Merck’s management and are subject to significant risks
and uncertainties. Actual results may differ from those set forth in the
forward-looking statements.

The following factors, among others, could cause actual results to
differ from those set forth in the forward-looking statements: the
possibility that all of the expected synergies from the merger of Merck
and Schering-Plough will not be realized, or will not be realized within
the expected time period; the impact of pharmaceutical industry
regulation and health care legislation in the United States and
internationally; Merck’s ability to accurately predict future market
conditions; dependence on the effectiveness of Merck’s patents and other
protections for innovative products; and the exposure to litigation
and/or regulatory actions.

Merck undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events or
otherwise. Additional factors that could cause results to differ
materially from those described in the forward-looking statements can be
found in Merck’s 2011 Annual Report on Form 10-K and the company’s other
filings with the Securities and Exchange Commission (SEC) available at
the SEC’s Internet site (

COPPERTONE® is a registered trademark of MSD Consumer Care,
Inc., a subsidiary of Merck & Co., Inc.

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